Product Marketing
Strategy. Storytelling. Scale.
I translate complex messaging into clear, compelling stories. From Positioning frameworks to GTM campaigns, I help products launch with clarity and momentum.
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Worked with
Product Marketing Milestones
Through customer research, competitive analysis, and cross-functional collaboration, I develop messaging frameworks and GTM strategies that drive consistency across Marketing, Sales, and Product teams.
Positioning & Messaging
Crafting the Narrative That Resonates
Great products deserve great stories. I specialize in building clear, differentiated positioning that aligns customer needs with product strengths.
OpsMx: Developed core messaging for our flagship product, grounded in customer insights and product capabilities.
Squadcast: Fine-tuned positioning to reflect evolving features and shifting market dynamics — keeping our story sharp, relevant, and competitive.
Go-To-Market Strategy
Bringing Products to Market — and to LifeA successful GTM strategy isn't just about launching — it's about lasting.
I build end-to-end GTM strategies that combine market insights, customer segmentation, competitive positioning, and cross-functional coordination.
At OpsMx, Squadcast, and Spektra, I’ve led Growth SEO efforts to boost organic traffic, and launched targeted email and video marketing campaigns to support lead generation and product adoption
Sales Enablement
Empowering Sales with the Right Tools and Stories
I create positioning guides, battlecards, case studies, and sales decks that equip sales teams to confidently tell the product story — and close deals faster.
At Squadcast, I built scalable sales enablement assets aligned to customer pain points, ensuring consistency across sales conversations and marketing campaigns.
Competitive Intelligence & Analysis
Turning Market Insights into Strategic AdvantageCompetitive intelligence fuels smarter positioning and faster wins. I have built Battlecards, Comparison pages, and win-loss analysis reports to empower Sales.
At OpsMx, I was constantly on the look-out for contemporaries in the Application Security space and refined our messaging based on learnings from win-loss interviews.
At Squadcast, I led competitive deep-dives that influenced GTM strategies, sales plays, and product roadmap for our On-Call and Incident Management platform.
Tools: Crayon, Klue, LeadFeeder, manual research, customer interviews.
Product Launch
From Planning to Impactful Launches
I have managed end-to-end launch processes, from positioning and messaging refinements to email and social media campaigns that unify Sales and Marketing efforts.
At Squadcast, I launched an open-source product on Product Hunt and led the launch of multiple feature updates to our commercial offering. I built structured GTM launch playbooks, coordinating across product, sales, marketing, and customer success teams to deliver consistent messaging and measurable outcomes.
Cross-Functional Collaboration
Aligning Teams for Maximum ImpactProduct Marketing is all about enabling the teams around you—Sales, Product, and Marketing. I work closely with product management, sales, customer success, and demand generation teams to align messaging, share insights, and execute cohesive go-to-market strategies.
At OpsMx, I partnered with Product and Sales teams to build targeted campaigns for our new business line.
At Squadcast, I collaborated cross-functionally with Sales and Customer Success to build meaningful content for our inbound efforts; worked with the PM team to influence the product roadmap based on customer insights.